![]() ![]() In Sweden, 65% of gross domestic product (GDP) is generated by the service sector ( Plecher, 2020b). In Israel, 82% of all employment is in the service sector ( Plecher, 2020a). ![]() In 2020, travel restrictions took effect across the globe, creating an economic crisis of unprecedented magnitude ( Tanne et al., 2020 Fernandes, 2020). Countries heavily impacted by the COVID-19 pandemic went as far as to close down ( Tanne et al., 2020). According to Schroeder and Pennington-Gray (2014) public health-related crises, such as epidemics, are always covered by the media in a negative light. However, the COVID-19 pandemic is an ongoing event and only a few previous studies have focused on the impact of public health crises on the hospitality industry, as most research has focused on economic rather than public health crises ( Mair et al., 2014 Jian et al., 2017).Īccording to Pizam and Mansfeld (1996), Lepp and Gibson (2003), and Taylor and Toohey (2006), perceptions of personal and physical security influence people’s intentions to travel to a destination that suffers from security concerns, and these perceptions are fueled in part by the media ( Kozak et al., 2007), friends and family ( Murphy et al., 2007 Gitelson and Kerstetter, 1995), and by information released by government agencies such as the US Center for Disease Control and the US State Department. ![]() The hospitality industry involves a large number of customers and employees and high exposure to both national and international guests, which dramatically increases the potential for exposure to and spreading of infections (Leung & Lam, 2004). The hospitality industry has become of growing importance to the global economy, and the COVID-19 pandemic has laid bare the industry’s vulnerability. According to Laws and Prideaux (2005), a crisis is an event that suddenly transpires into an unfavorable situation. ![]()
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